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AI didn’t replace product teams. It moved the hard part.
Before AI, the bottleneck was production: PRDs, wireframes, UI, backlog, code — all slow.
Now AI generates drafts in minutes. The bottleneck is judgment: the decisions that turn output into a product people actually use.
Judgment =
• choosing the user + job-to-be-done
• defining the outcome (what changes for them?)
• cutting scope to the smallest shippable proof
• picking a success signal (activation, repeat use, $)
• holding the quality bar (trust, errors, accessibility)
That’s why roles are shifting:
PM = bets + evidence. UX = behavior + trust. UI = system + states. Dev = validation (tests/security).
AI gives speed. Judgment gives direction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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We’re currently developing an AI-powered chatbot, and it’s one of the most exciting challenges we’ve tackled — not because it’s “AI,” but because it changes how you think about product design.
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If you’re exploring AI for your product, let’s talk 🚀
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