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Shopping Day in LALATOWN is part of my LALATOWN series, a collection of illustrations inspired by comfort, kindness, and everyday wonder. Created during a difficult chapter of my life, this piece reflects a simple wish: to walk through a peaceful neighborhood with my dog, take my time, and enjoy the ordinary joys of daily life. Through LALATOWN, I transform hopes, memories, and small moments of happiness into visual stories that feel both personal and universal.
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A few highlights from the Brainrot Project!
In 3 months we delivered:
100+ app screens
60 + Illustrations
70 + animations
+ Branding, Appstore Screens, Website and hundreds of Slack jokes.
Couldn't have done it without the legends Mary Delaney and Arsen Airyan!
If your brand or app needs a substantial facelift to stand out in the AI Slop age, let me know!
Congrats man!
Hekaya Archive
Heritage Fragrance Identity
Hekaya — حكاية — means story. It's born from the sea, the smoke, and the memory of scents passed between generations: a fragrance house that doesn't sell a product so much as keep one.
The identity was built to be remembered rather than consumed. A bilingual wordmark lets Arabic and Latin share a single breath. Illustrated engravings, drawn from courtyard and coast, carry the hand of old print traditions. A palette of indigo and desert light holds the whole system in quiet composure — the tone of something made to last, not to pass with the season.
Across packaging, art direction, and applications, every mark and material was chosen to linger the way a scent does: long after the last drop, the story remains. Told twice. In one voice.
This is beautifully crafted. I really like how the identity is rooted in storytelling rather than just aesthetics. Every visual element feels intentional and reinforces the brand narrative
Sourcerer Brand Identity
The Sourcerer is an independent collectibles brand built for the trading card game community. From branding and illustration to social assets, motion and the Shopify storefront, I created a complete identity system designed to grow alongside the business and its long-term vision.
The result is a distinctive brand centred around the Sourcerer mascot - a magical guide dedicated to hunting down the impossible to find. Supported by a flexible visual system spanning illustration, motion, social content and digital touchpoints, the identity gives The Sourcerer a strong foundation to grow into a recognisable destination for collectors and the community around it.
Great work on this 👍