The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
still building a brand in a language i can't read. the vibes are holding.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Hi, I’m Andrés, Co-founder and Art Director at Brandtown Studio, a branding studio based in Santiago, Chile, working with brands around the world.
I’m passionate about building brands from the ground up, from brand strategy and positioning to visual identity and everything that comes after. I like thinking about the bigger picture, but I also enjoy getting into the details and making sure every piece looks and feels right.
Outside the studio, I’m pretty methodical too. I train regularly, love structure and discipline, and I bring that same mindset into the way I work. I’m also a big specialty coffee enthusiast ☕️
This is my little corner of the studio. If you’re looking for someone who can bring both strategic thinking and thoughtful execution to your brand, let’s talk.
Building a brand-first Shopify store: Shoprecoverly
Here's how I approached building Shop recoverly a Dropshipping store brand.
Starting with positioning, not templates
Most stores in this category default to a clinical, "medical supply" look white backgrounds, blue accents, generic product shots. I wanted Shoprecoverly to feel like a self-care brand people are proud to buy from, not just a functional product page.
Design decisions:
Typography: paired Cormorant Garamond with Jost — a serif/sans combo that gives it an editorial, elevated feel instead of the usual ecommerce default
Palette: ivory and bronze instead of the typical white/blue pharmacy tones
Custom homepage layout designed around the brand story, not just a product grid
Logo design built to match the overall aesthetic
Where it stands
Homepage is live, with product photography and variant setup currently being refined as we prepare the store for traffic.
This is the part of the job I enjoy most — taking a category that usually looks the same everywhere and giving it an identity people actually connect with.
wow! amazing work
A brand should solve a business problem - not just look good.
For Oneclick, the goal wasn’t simply to create another visually appealing identity. We wanted to build a brand that could communicate simplicity, accessibility, trust, and modern technology in a way people could instantly understand.
The challenge was turning a broad digital service into a brand with a clear point of view - something that could work across digital products, campaigns, social media, and real-world touchpoints.
So we focused on building a visual system that is simple enough to understand, flexible enough to scale, and distinctive enough to be remembered.
From the logo and typography to the color system, imagery, social assets, advertising applications, and digital touchpoints - every decision was made with the business in mind.
Because good branding isn’t decoration.
It’s a business tool that helps people understand what you do, why they should trust you, and why they should remember you.
Brand Strategy → Visual Identity → Art Direction → Digital & Marketing Applications
#Branding #BrandIdentity #BrandStrategy #VisualIdentity #LogoDesign #GraphicDesign #CreativeDirection #ArtDirection #BrandDesign #DesignThinking #BusinessBranding #SaaSBranding #DigitalBranding #Contra #DesignPortfolio
