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Hi, I’m Andrés, Co-founder and Art Director at Brandtown Studio, a branding studio based in Santiago, Chile, working with brands around the world.
I’m passionate about building brands from the ground up, from brand strategy and positioning to visual identity and everything that comes after. I like thinking about the bigger picture, but I also enjoy getting into the details and making sure every piece looks and feels right.
Outside the studio, I’m pretty methodical too. I train regularly, love structure and discipline, and I bring that same mindset into the way I work. I’m also a big specialty coffee enthusiast ☕️
This is my little corner of the studio. If you’re looking for someone who can bring both strategic thinking and thoughtful execution to your brand, let’s talk.
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one last look at Vault® before i call it finished.
added a few more brand applications across the website, app, ID card, cap, and more.
really enjoyed seeing how the identity holds up across completely different touchpoints.
strategy → identity → digital → product
So gooooood
Vault® — Brand Strategy, Identity & Web.
This is definitely the last thing i’m posting about this project😂
The project started as a simple fintech branding exercise and slowly grew into a complete brand system — from strategy and identity to cards, digital products, social, and web.
Really happy with where this one landed.
Vault®: Your money. Under control.
excellent visual execution! the strength in the identity is indisputable.
Planet Football Rebrand ⚽️
Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game.
I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms.
The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints.
The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.
The colors are so good!