This project is not for everyone. Only for bearded balds. 🙂 I’ve been exploring a concept for a grooming brand built around a very specific idea: one ritual, two zones — scalp and beard. The direction leans into a more premium, editorial feel. Muted tones, tactile materials, soft lighting… keeping it closer to something handmade than overproduced. Most product pages sell features. This one tries to sell a feeling. Still a work in progress, but curious to see where it goes. — I’ve got 2 spots open for new projects this month. Branding, web, or anything where first impressions actually matter. Feel free to reach out.

This looks clean and well thought out. How long did it take you to bring everything together?

Hey Contra community! 💛

New case study is live. Worked with Captain's Essentials to build their brand identity from the ground up — 30+ AI-generated images, a full creative direction, and an Instagram that went from 1,700 to 10K followers.

Nice work on this really clean execution from identity to content rollout. The jump in engagement shows the strategy is doing the heavy lifting, not just the visuals.