Andrew Rankin
Copywriter that gets customers to click, sign up and buy.
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An email / social ad concept for Groundwork Coffee, a coffee subscription brand aimed at everyday coffee drinkers who have never experienced truly fresh, specialty coffee.
As someone who drinks coffee every single day (at least 3 cups), I used my personal knowledge to craft copy that challenges what people think they know about coffee — and makes them curious enough to try something better.
Format: Email / Social Ad Copy.
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I wrote this piece for Noir Homme, a fictional men's fragrance brand. Fragrance is something I'm genuinely passionate about — as someone who wears and collects niche perfumes, I understand what fragrance enthusiasts actually want and what frustrates them about the mainstream market.
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This is a social ad concept for Clearday, a fictional productivity app designed to help busy professionals organise their day in five minutes each morning.
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This is a concept project for a landing page concept for LeanOS, a fictional 12-week body transformation programme aimed at busy people who have tried and quit fitness programmes before.
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