Vertex Limo is a UK limo service that needed a sharp, premium look. I designed the logo and built the brand identity across everything the brand touches.
What I did: Logo design, a clean and premium mark built to work across every touchpoint Social media ads designed around the new identity Marketing materials matched to the new look LinkedIn profile revamp so the company page reflects the brand
The result is one consistent identity across the logo, ads, marketing, and LinkedIn, giving Vertex Limo a professional presence.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
A luxury fintech branding and graphic design concept created by 1286 CRAFT, showcasing a sophisticated visual identity for the future of digital banking.
This creative project explores premium debit card design, geometric logo development, brand identity systems, packaging, and high-end advertising visuals.
The visual direction combines emerald green, obsidian black, platinum silver, and pearl white with refined typography, metallic finishes, architectural compositions, and cinematic product presentation.
Project Highlights:
Premium fintech brand identity and logo design
Luxury debit card design and product visualization
Color palette, typography, and geometric brand patterns
Premium card packaging and presentation
Creative advertising and visual storytelling
Designed to demonstrate expertise in Brand Identity Design, Graphic Design, Fintech Branding, Creative Direction, and Visual Communication.
1286 CRAFT | Creative Design Studio
Explore this original conceptual branding case study on my Contra portfolio, showcasing creative solutions for modern brands and digital experiences.