This has been one of my favourite projects to work on so far, and seeing the response and feedbac...This has been one of my favourite projects to work on so far, and seeing the response and feedbac...
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For the #SVGator Challenge I made an animated product ad for DOUGHLY, a fictional donut brand. Every donut is built from clean vector layers (dough, icing, toppings, hole and highlight), so each one is fully editable and animatable.
How the 20s story plays out:
→ The box slides in and ten flavors drop in one by one with a little bounce
→ The camera pushes into a close-up of each donut, in turn
→ During every close-up, that donut wobbles and floats while the others fade away, so nothing distracts from it
→ A caption names each flavor
→ The camera pulls back to the full box: "Pick your favorite."
What I focused on:
Camera moves: zoom, pan and ease between ten close-ups
Spotlight timing: neighbors fade out and back in sync with the camera
Motion that feels playful: bounce-in, wobble, gentle float
Format: 4:5 (1080×1350) · 20s
Brand and product are fictional.
Building every donut from separate dough, icing and topping layers is such a smart call. A new flavor becomes a recolor, not a redraw. On the camera timing: the spotlight fade on the neighbors really keeps the focus. Ten close-ups in 20s is a quick pace though. Did you try a...
Project Description:
A playful web design concept created to explore bold product visuals, strong composition, and interactive brand presentation. The goal was to turn a simple product idea into a more engaging digital experience while keeping the layout clean, clear, and visually memorable.
This concept reflects how I approach web design in general — understanding the brand, building a strong visual direction, and creating an experience that works around the product, service, or idea being presented.
Role: Web Designer / Creative Developer
Focus: Visual Direction, Layout, Product Presentation, Web Interaction