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Baijiu - The brief was to develop a complete packaging system for Baijiu (白酒), a traditional Chinese distilled spirit. The project included designing labels for four variants across glass and plastic bottles, creating informative hangtags, a price list poster, and realistic mockups to present cohesive and market-ready visual applications.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
branddesignerbrandingstudioarchitecturebrandingBrand DesignBrand StrategyAdobe IllustratorAdobe InDesignFigma
The colors are so perfect!!!🔥 🙌
JAMMED- Branding & Packaging Design
A contemporary jam brand exploring the intersection of
food, fashion, and visual culture.
Built through a bold identity system and expressive imagery.
See more → @ThinkOnTheEdge
What flavor are you choosing? :)
JAMMED is such a fun brand concept. The identity is loud and playful in the best way. That strawberry packaging is so good
Brands that feel like home 🐑☕️
Excited to share more of this project soon 👀
love the overall feel of this!
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