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Brands that feel like home 🐑☕️
Excited to share more of this project soon 👀
love the overall feel of this!
Thanks @Lindsey Morgan! We were really leaning in to that classic English Countryside feel. Lots of references to rolling hills, church bells, cobble streets, and of course, Banbury cakes!
From this shot alone, I already know that this will be a banger!
I bet Callum loves this! Very cool project
Looks gorgeous!
Thank you so much @Anita Autorino!
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The network for creativity
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A few months ago, the CEO of Unlikely AI reached out with a clear problem:
They needed custom design assets for their website that were simple, non-AI-generated, visually clean, and aligned with their brand while still feeling innovative.
Here’s how I approached bringing that vision to life:
I started with foundational research to deeply understand Unlikely AI as a brand. What stood out was their mission building reasoning-based AI systems that go beyond traditional machine learning, designed to think more like humans through logic, adaptability, and deeper understanding.
With that in mind, I moved to sketching 2D abstract forms that were:
Less complex
Easily recognizable
Editable
Flexible for web use
Every design decision was intentional balancing simplicity, innovation, and brand integrity.
Really proud to share this one – a full custom Kajabi build for Coven, a digital community supporting women through divorce 🤍
The brand is warm, honest, and deeply human – so the design had to match that energy from the very first scroll. We started in Figma, went through a proper review and approval process with the client, then moved everything into Kajabi.
What we enjoyed most about this project was getting the tone right visually – it's a sensitive space and the site needed to feel safe and welcoming, not clinical or corporate. Really happy with how it came together.
Good work
Case study: LawPair
A platform designed to help users quickly find and connect with the right lawyer.
We developed the brand identity and product experience to create a clear, structured, and intuitive way to browse attorneys and take action with confidence.
Designed to support clarity, trust, and informed decision-making.
LawPair solves a real pain point — finding the right lawyer is genuinely overwhelming. The design is so clear and trustworthy, the grid of attorneys with practice areas does a lot of heavy lifting instantly!
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