Sharing a simple trick for transforming a video background:
Add a slow-shutter effect.
By turning the surroundings into long, curved motion streaks, you can transform an ordinary environment into a more abstract composition that adds another layer to the shot.
Made this 31-second launch video for ProducerSpark.
Most companies never make a video like this. The quote comes back at $5,000 and a month of meetings, so the idea dies in a Slack thread.
Their product is two agents that build an insurance producer's pipeline. One finds the prospects, one reaches out to them. That's a lot to explain on a website. So I put it in a video you can watch before your coffee cools.
People book a demo when they understand what you do. A 30-second video gets them there before they've finished scrolling your homepage.
You’re planning a birthday dinner. You’ve found the restaurant, but there’s still a cake message to share, a cosy corner to request, and a surprise you hope...