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This presentation was developed as a brand activation proposal for a sports event context.
The goal was to translate a business opportunity into a clear, structured and compelling narrative, connecting brand objectives with audience experience.
My role included defining the strategic direction, structuring the storyline and designing a presentation that balances clarity, impact and executive-level communication.
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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Sometimes a small detail can shape the entire identity.
An architecture and interior design studio, wanted a brand that felt more approachable within the industry.
One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
branddesignerbrandingstudioarchitecturebrandingBrand DesignBrand StrategyAdobe IllustratorAdobe InDesignFigma
The colors are so perfect!!!🔥 🙌
Brands that feel like home 🐑☕️
Excited to share more of this project soon 👀
love the overall feel of this!
Brand awareness is not your problem
Every week I talk to a founder who tells me "We need more brand awareness." And every week I ask the same question: "What happens when someone actually lands on your site?"
Silence. Or worse is they already know the answer. The site looks like it was built by a different company than the one they describe on sales calls.
If you're Series A to C your problem is what happens after they find you. The credibility gap, where your product has outgrown your brand, and every surface a prospect touches (like your site, your deck, your onboarding) quietly undermines the trust your sales team just spent 45 minutes building.
Pouring money into awareness when these surfaces don't convert attention into trust is like turning up the volume on a broken speaker.
Fix the gap first
Real great Example of viewing the problem from a structural angle... Love the last analogy "Turning up the volume of a broken speaker"...
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