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WITHNICHOLE | Minimalist Editorial Substack Launch & Brand Identity
I directed the creative execution, custom typography setup, and digital layout configuration for WITHNICHOLE, a boutique personal publication on Substack focused on slow living, mindfulness, and candid self-reflection. The objective was to design a warm, deeply human literary space that reads like a premium print zine, avoiding standard modern templates in favor of a raw, quiet, and intentional design.
The network for creativity
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Which Layout do you like?
Version 1 : Editorial Grid
A more dynamic composition that gives the story, metrics, and visual equal emphasis.
Version 2 : Balanced Split
Clear separation between the visual and content, making the case study easy to scan.
3 voted
60%
2 voted
40%
5 votes
Closed
Editorial grid looks super premium
Thoughtful graphic design solutions that turn ideas and content into clear, engaging visual communication.
That mockup does a lot of work, book, apparel, packaging and brochures all reading as one system without repeating the same trick twice. Was the tube packaging part of the original brief or something you pitched in later?
Klaviyo Email Flow Setup & Automation
I designed and structured automated Klaviyo flows for ecommerce brands to engage customers at key moments throughout the buying journey.
The flows are built around customer behavior, with strategic timing, segmentation, messaging, and conversion-focused email design.
Flows include:
Welcome Series
Abandoned Cart
Browse Abandonment
Post-Purchase
Winback
Customer Review
Cross-Sell & Upsell
The goal is simple: deliver the right message at the right time, recover missed opportunities, and create more repeat purchases through automation.
