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Social Media Growth Strategy for Lunovo Energy
I came across Lunovo Energy while scrolling through Instagram and decided to do something I'd never done before I created a complimentary social media growth strategy for a brand that had never heard of me.
As I reviewed their social media presence, I looked beyond aesthetics and focused on what could help the business grow.
My strategy focused on:
* Auditing their existing social media presence to identify strengths and growth opportunities.
* Evaluating audience engagement and identifying ways to improve community interaction.
* Recommending trust-building content, including behind-the-scenes videos, customer testimonials, and team-focused storytelling.
* Developing content pillars aligned with customer pain points and business goals.
* Suggesting influencer collaborations, UGC, promotional campaigns, and trend-based content to expand reach.
* Improving the customer journey through stronger calls to action and additional conversion touchpoints.
* Providing practical recommendations to help turn followers into engaged community members and potential customers.
This project reflects how I approach strategy: observing first, asking questions, and creating recommendations that connect content with business goals.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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