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How to Be a Hybrid Hero | Nonfiction Book Cover Design
Full paperback cover design for Karen Adamedes, including concept development, visual direction, typography, image compositing, spine and back-cover layout, and print-ready production.
On a business paperback the spine ends up being the face most people meet first, so it's good to see it treated as its own layout rather than a squeezed-down front. Did the chair-and-storefront pairing come out of the hybrid brief straight away, or did an earlier round try to carry it with type alone?
Thanks! The chair and storefront came from the hybrid-work concept quite early. I wanted the cover to communicate the different work environments immediately: home, office, and anywhere in between. I did explore more type-led directions in the early stages, but the visual...
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We’re excited to share a new brand identity we created for a perfume brand ✨
From the logo and bottle visuals to business cards, letterhead, perfume bags, and custom packaging - we crafted a cohesive identity designed to feel elegant, distinctive, and memorable.
Another project we’re proud to bring to life.
Super clean and subtle but still has a lot of personality!
Quick design vote 🐾
I’m working on the visual direction for Stormi & co., a pet + human accessories brand, and I’m curious:
Which direction would you choose?
🐶 A: Playful & handmade
💗 B: Warm & lifestyle-focused
Both are part of the same brand world, but they tell a slightly different story.
Which one feels stronger to you? 👇
You can see the full project here:
Stormi & co. — Brand Identity & Packaging
5 voted
24%
16 voted
76%
21 votes
Closed
ZENSO — Organic Energy Drink Landing Page 🍋🌿
ZENSO is a bold landing page concept for an organic cooling drink that combines natural energy with a fresh, lifestyle-driven identity.
The goal was to make the product feel refreshing from the very first screen while giving the can a strong visual presence. The design combines oversized typography, organic colors, ingredient imagery, and playful composition to build a distinctive beverage experience.
Special attention was given to:
• a product-first hero that makes the ZENSO can the main visual focus;
• a fresh green, orange, and cream palette inspired by mojito lime, mint, and citrus 🍋;
• oversized typography that adds energy without competing with the product;
• ingredient close-ups that visually communicate flavor and freshness;
• supporting product details such as the cooling effect and energy refresh level;
• lifestyle imagery and video elements that make the brand feel more dynamic;
• a clear “Try It Now” CTA integrated naturally into the composition;
• responsive mobile layouts that preserve the oversized product presentation while keeping navigation simple 📱;
• a clean visual system that can scale across different flavors and future product launches.
The result is an energetic digital experience that turns a simple beverage into a memorable lifestyle product — fresh, playful, and easy to recognize.
Looking to create a bold digital experience for your beverage, food, or FMCG brand?
Let’s make your product impossible to scroll past ✨
The product-first hero with oversized type behind the can is the right call for FMCG: the pack does the branding work and the type just amplifies the energy. The piece I would build on is the scalable system for future flavors, since a citrus and a berry variant will want the...
