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B2B
B2B Content Writing Samples - Concept Work
Note: This is a concept sample created to show my writing style for B2B SaaS blogs and website copy. 100% human writing, SEO optimized.
Sample 1: Why B2B startups need blog
Sample 2: SaaS website copy framework
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Is it Mood-board 01 or Mood-board 02!
Which mood-board do you think the client selected?
13 voted
76%
4 voted
24%
17 votes
Closed
Going with 01, it feels tighter and more intentional while 02 reads a little busy. Clients usually pick the one that looks safe to sign off on, and 01 has that calm confidence. Curious to hear which one won.
It’s a marketing case-study Instagram carousel cover analyzing KFC’s 24/7 Open Doors campaign.
The design uses a bold, editorial style with:
Large headline: “How a bold move by a fast-food giant unlocked 24/7 opportunity.”
KFC branding and logo prominently featured
A real-world photo of the KFC campaign signage
Red, black, and off-white brand colors
Supporting line: “Swipe to analyze the campaign’s success >>”
A clean grid background and strong typography
Overall feel: professional, strategic, and agency-style, designed to make people swipe and learn about the campaign.
Strong case study cover. The bold headline makes you want to swipe through.
PROJECT TITLE:
Green Leaf Wellness — AI Blog Writing & SEO | Benefits of Hibiscus Tea
DESCRIPTION:
SEO-optimized wellness blog for Green Leaf Wellness (mock client), a Ghanaian herbal tea brand.
Goal: Rank #1 for "benefits of hibiscus tea" and turn readers into buyers. What I did
Keyword: "benefits of hibiscus tea"
SEO Title: 5 Benefits of Hibiscus Tea You'll Actually Notice | Green Leaf Wellness
Meta Description: Discover 5 real benefits of hibiscus tea — from blood pressure support to skin health — plus how to brew it right. Wrote 2,400+ word article optimized for Grade 5 readability (95% score) Added on-page
SEO: 5 benefits, 4 internal links, H2/H3 structure.
Result in mock case: #1 on Google, 142% organic traffic growth. This project shows I don't just write — I write blogs that rank and sell.
SKILLS: SEO Writing, Blog Writing and AI Content Writing
