Alexandra Manteaw
Copywriting * AI Design * SEO Blog Writing that ranks
New to Contra
Alexandra is ready for their next project!
ROJECT TITLE:
Kofi's Roast — Product Launch Email | Midnight Volta
DESCRIPTION:
Email copywriting for Kofi's Roast (mock client), a specialty coffee roaster in Osu, Accra.
Goal: Launch Midnight Volta dark roast and sell out a limited run of 150 bags in one week.
What I delivered: 3 A/B test subject lines: "Meet the roast we've been sitting on for a year" / "Our darkest roast yet is finally here" / "This one's not for beginners "Preview text: Small batch. Bold cup. Available for one week only. Full product launch email with scarcity + origin story (Volta Highlands) + sensory notes (dark chocolate, toasted hazelnut)
Strategy: DTC email that feels premium, Ghanaian, and urgent — built to convert.
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PROJECT TITLE:
Green Leaf Wellness — AI Blog Writing & SEO | Benefits of Hibiscus Tea
DESCRIPTION:
SEO-optimized wellness blog for Green Leaf Wellness (mock client), a Ghanaian herbal tea brand.
Goal: Rank #1 for "benefits of hibiscus tea" and turn readers into buyers. What I did
Keyword: "benefits of hibiscus tea"
SEO Title: 5 Benefits of Hibiscus Tea You'll Actually Notice | Green Leaf Wellness
Meta Description: Discover 5 real benefits of hibiscus tea — from blood pressure support to skin health — plus how to brew it right. Wrote 2,400+ word article optimized for Grade 5 readability (95% score) Added on-page
SEO: 5 benefits, 4 internal links, H2/H3 structure.
Result in mock case: #1 on Google, 142% organic traffic growth. This project shows I don't just write — I write blogs that rank and sell.
SKILLS: SEO Writing, Blog Writing and AI Content Writing
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PROJECT TITLE:
Shea Alchemy — AI-Powered Brand & Packaging Design
A luxury skincare brand identity for a Ghanaian shea butter brand. I used AI to generate raw concepts and refined them into a premium, earthy, minimal brand system. This was a concept project to show how I blend African heritage with modern AI design.
Deliverables:
AI-generated logo variations, packaging design for jars & pouches, Color palette & typography system Instagram ad creatives
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About this project:
This is a mock homepage copy project for Anansi Weave, a fictional handwoven Kente & textile brand based in Accra.
The Challenge:
Most heritage brands either sound too academic or too touristy. Anansi Weave needed a voice that honours the sacred history of Kente (Ashanti & Ewe traditions) while still feeling modern, wearable and shoppable for everyday life — scarves, totes, home textiles. (http://textiles.My)
My (http://textiles.My) Approach:
Hero with meaning: Lead with emotion -"Every thread tells a story" - not just product.
Brand story that respects craft:
Emphasised "days, not minutes" and "each pattern has a name and a meaning" to fight fast-fashion positioning.
Product with context:
Didn't just list products; added purpose — Everyday Scarf for daily wear, Adinkra Tote for real use, plus a promise that every product page tells the pattern's meaning and the weaver's name.
Result:
A warm, trustworthy, luxury-minimal voice that makes heritage feel personal and buyable. Structure is optimized for a lifestyle e-commerce homepage: Hero → About → Product Intro → Closing CTA.
Skills used:
Brand Voice Development, Website Copywriting, Heritage Storytelling, UX Copy Structure, Persuasive CTA.
Available for:
Similar work in fashion, retail, culture-led brands and Ghanaian/African DTC brands wanting to sell globally.
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