Branding is more than a logo. This project explores how a flexible visual system can create a mem...

Branding is more than a logo. This project explores how a flexible visual system can create a mem...Branding is more than a logo. This project explores how a flexible visual system can create a mem...

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Stefan S

• Aug 3

Branding is more than a logo. This project explores how a flexible visual system can create a memorable and scalable brand across every application. Check it out ✨

Brand Design Communication Design Motion Design Adobe After Effects Adobe Illustrator Microsoft PowerPoint

Dynamic Visual Identity Design for a Creative Brand

Agneta Petruta

Project collaborators

Stefan S

Chantal Jemmott

pro

• Sep 17

How do you turn a sense into a symbol?

Sensorium is a luxury wellness brand from Dubai built around the connection between the senses, the body and emotional wellbeing.

For this project, I created a visual language around the five senses, with a unique symbol for each one. Each symbol is built within the same circular structure, giving the elements shared proportions and a cohesive relationship, while keeping enough movement to work across different scales, textures and applications.

How important is visual cohesion to you when building or evaluating a brand system, and how do you approach it?

Full project

Brand Design Brand Strategy luxurybrand

Rohan Ahmed

pro

• Sep 17

This is a beautiful way to turn an abstract sense into a system—the shared geometry makes the five symbols feel related without flattening their individual character. The balance between repetition and movement should give the identity a lot of range across touchpoints.

Oleksandra Marchenko

pro

• Sep 17

One more concept for organic grocery store 🥕

Check it out

Adobe Suite ChatGPT Figma

Kaushal Bodar

• Sep 18

Great visual hierarchy.

Serge Herasymchuk

max

• Sep 17

So proud to finally share this one 🎨

Drawing America was one of our biggest Kajabi projects – a 4+ month rebuild and migration of an entire art education platform from WordPress to Kajabi.

We started with the sitemap and platform structure, created a visual guide, designed the experience in Figma, and then moved into custom Kajabi development.

One of the most interesting challenges was building a custom filtering system for 50+ courses across recorded, live online, and in-person formats. On top of the website, we also worked on course migration, Kajabi offers, events, community, automations, and migrating 9,000+ student contacts.

Definitely one of those projects where Kajabi became much more than a course platform 🙌

Check out the full project👇