Which version feels more premium for a scented candle brand? 🕯️ Help me choose! 🕯️ Designing fo...Which version feels more premium for a scented candle brand? 🕯️ Help me choose! 🕯️ Designing fo...
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Which version feels more premium for a scented candle brand? 🕯️
Help me choose! 🕯️
Designing for MUTED - a premium scented candle.
A - Dark & Bold B - Light & Clean
Vote below 👇

4 voted

67%

Dark & Bold

2 voted

33%

Light & Clean

6 votes

Closed

Rohan's avatar
The serif MUTED with the flame sitting in the counter already feels quiet and expensive. The rounded wordmark is friendlier, but it reads closer to a soap brand than a scent. I'd keep the serif if premium is the goal.
Benjamin's avatar
TRUEFRAME logo
muted is such a good name for a candle
Rongali's avatar
Light & Clean for me. The simpler wordmark feels calmer and suits the name MUTED really well.
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