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From a blank canvas to a logo that finally moves
This is a timelapse of my logo animation process — starting from zero, lots of thinking, some coffee, a few “hmm… nope” moments, and ending with a finished animation that actually feels right 😅
A logo isn’t just about how it looks — it’s about how it moves, feels, and represents the brand.
A few seconds of motion can bring a logo to life.
If you believe logos deserve a little personality, we’re on the same page 🤝
Feedback is always welcome 👇
#LogoAnimation #MotionDesign #MotionDesigner #AnimatedLogo #BrandAnimation #LogoDesign #DesignTimelapse #CreativeProcess #BehindTheScenes #VisualBranding #BrandIdentity #AfterEffects #AnimationLife #CreativeJourney #FreelanceDesigner #DigitalCreative #ContentCreator #LinkedInCreators #CreativeIndustry #DesignCommunity
The timelapse format is great for showing the thinking behind motion work, not just the final output. That serif K with the decorative ligature already has a lot of character to build the animation around.
Thanks for your comment 😊
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Round 2 👀
Which visual style is more appealing to you, and what emotions does each design evoke for you?
27 voted
50%
27 voted
50%
54 votes
Closed
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#BeverageBranding #PackagingDesign #BrandIdentity #FMCGDesign #LogoDesign #ContraFreelance #FoodBranding #BrandingDesigner
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