Adapting Xiaomi for Local Markets: A Success Story in BrandingAdapting Xiaomi for Local Markets: A Success Story in Branding
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Project which I am mostly proud of is Xiaomi. The goal was to adapt a global powerhouse brand for a specific regional market ensuring the high tech innovative Xiaomi idendy resonated with local consumers while maintating strict global brand standards. So a balance betweet a "Global Corporate" look with "Local Performace". And the main goal was to get as much possible people in line for store opening and online sales.
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