Gemini said
This social media campaign for Birra Peja is a masterclass in localized brand storytelling, blending the rich heritage of Kosovo’s most iconic beer with modern, high-energy digital content. The visual direction focuses on "The Peja Experience" positioning the product as the centerpiece of social connection, national pride, and seasonal celebration.
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This project showcases a dynamic and versatile social media campaign developed for Pepsi Kosovo in 2022. The objective was to localize the global brand identity through engaging, culturally relevant visual storytelling that resonates with the local market. Lifestyle Localization: Created "Moments at Home" (Shtoji më shumë shije momenteve në shtëpi) imagery that blends global product standards with local dining and social habits.
High-End Compositing: Developed surreal and eye-catching visuals, including the "Levitating Can" and "Space" concepts, to elevate the product's premium feel.
Visual Variety: Balanced realistic photography with playful illustrations and clever prop-work (e.g., the heart-shaped straws and ornate gold frames) to maintain high engagement across diverse audience segments.
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Project which I am mostly proud of is Xiaomi. The goal was to adapt a global powerhouse brand for a specific regional market ensuring the high tech innovative Xiaomi idendy resonated with local consumers while maintating strict global brand standards. So a balance betweet a "Global Corporate" look with "Local Performace". And the main goal was to get as much possible people in line for store opening and online sales.
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The Triforma project is a comprehensive visual identity system developed for a German-based client in 2025. The brand identity is built around the core philosophy: "Form. Funktion. Faszination." (Form. Function. Fascination.), suggesting a focus on high-end furniture, architecture, or interior design.
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Inside is an architecture and custom furniture manufacturing studio specializing in planning, interior construction, bespoke furniture production, and turnkey solutions. They approached me to develop a complete brand identity that would reflect their values precision, craftsmanship, and modern architectural aesthetics while creating a unified and premium visual presence across all touchpoints.