Kajabi Course Build for DLINWELL – Precision Wellness B2B Platform
Project Overview
DLINWELL is a precision wellness company founded by Sergei Dlin, offering microcirculation screening systems to wellness studios, IV lounges, biohacking centers, and concierge health services across Southern California. Their core offer – a full screening system installed at no upfront cost – needed a professional Kajabi presence to sell, educate, and onboard B2B clients confidently.
Phase 1 – Strategy & Platform Setup
Before any design work began, we kicked off with a strategic coaching engagement – weekly live calls to align on goals, map out the funnel logic, and set up the core infrastructure:
Domain connection
Email provider setup
Payment system integration (assist)
Platform orientation and best practices
Phase 2 – Figma Design
We designed the full sales page and course experience in Figma before moving into Kajabi. The design was built to reflect DLINWELL's clean, clinical-yet-approachable brand – professional enough for B2B wellness buyers, clear enough to convert.
The sales page was structured to walk a prospective studio owner through every decision point, from understanding the problem to choosing their plan.
Phase 3 – Kajabi Front-End Implementation
We built out the full front-end experience inside Kajabi, including:
Sales Page – a fully structured, conversion-focused page walking prospective studio owners through every decision point: from understanding the problem, to seeing the solution in action, to choosing their plan and taking the next step.
With the front end live, we built out the full back-end logic to support DLINWELL's sales and onboarding flow:
Tags and automations to manage access and segment contacts
Bump offer setup for additional revenue at checkout
Welcome email sequence – structured and configured for new program enrollees
Lead magnet email sequence – built to nurture and convert cold leads
Full course structure uploaded with modules and lessons organized
Platform training session to hand off confidently
Final Overview
DLINWELL came in with a strong offer and a clear vision – they needed the platform and infrastructure to match. The result is a polished, conversion-focused Kajabi presence that supports their B2B sales process, automates their onboarding, and gives Sergei a platform he can manage and grow independently. The ongoing coaching layer meant every build decision was explained, not just executed.