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I shelved SUBDERMA a while ago.
It kept itching like a phantom limb.
So I went back for it.
Case study soon.
Wow that's futuristic
That phantom-limb framing works because it tells the real reason you went back for SUBDERMA without selling it. When the case study lands, the most interesting part will be how the brand translates into clinical touchpoints - packaging, consent forms, the in-clinic wayfinding - where medtech design actually meets patients.
Phantom limb is the perfect way to describe those projects that won't leave you alone. SUBDERMA is a great name for medtech, waiting for the case study.
Nice!
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