How do you brand a business that doesn’t fit into one box?

Dario Nuzzarello built a Studio that works across engineering, IT, strategy, and software. The challenge was creating a typographic identity that could bring all those disciplines together without limiting the brand to just one.

I wanted to avoid making it feel overly technical or cold. Since Dario’s work is highly custom and interdisciplinary, the identity needed to feel precise and structured while still being human and approachable.

Sometimes, the best solution is finding the right type, proportions, and details to make a name stand on its own.

What do you think about the final result?

A studio that spans engineering, IT, strategy and software is a naming and typography problem more than a logo problem, so leading with type was the right call. Precise but human is a hard line to walk. Did Dario push for a symbol at any point?

New case study is live. Kallay Studios is a visual media company specializing in architecture, real estate, and commercial projects. The original brief called for a well-structured grid system to convey professionalism and a design-oriented approach. Inspired by the grid overlays commonly seen in video cameras, this element became central to the design system and is consistently showcased across various applications to reinforce the brand concept. A more in-depth description can be found in the project case study. Long story short, I had a blast developing this visual system and seeing how the concept blended well with the overall identity.

The camera grid concept works well.