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I designed the Samnites Nutrition logo as a brand identity that combines the strength of the ancient Samnites with a modern focus on protein-rich nutrition.
The main element is a stylized double “S”, representing both the brand name and the concept of strength. In its vertical form, it reflects resilience and subtly references Samnite heritage, with dashed details inspired by arrows to symbolize precision and focus.
When rotated horizontally, the same shape transforms into a protein symbol, reinforcing the brand’s nutrition-focused identity. This dual meaning connects heritage with modern health and performance.
The result is a simple, adaptable mark that communicates strength, discipline, and innovation.
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I gave ChatGPT the worst café branding brief imaginable.
Just a bunch of rough sketches and a very loose idea.
Then I asked it to turn the whole thing into a real-life café brand.
And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.
Now I’m wondering how far you can push a terrible brief before it stops being terrible.
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I'm working on a store concept mixing art supplies, gifts and tech. I presented two moodboards: one inspired by traditional art supply stores, and another cleaner, modern direction inspired by Japanese gift and tech stores. They chose option 2.
I presented four logo ideas. These two are my favorites and the ones the client liked most.
1_ Based on the second moodboard, with a more neutral and slightly futuristic feel. My favorite detail is the boxed version: its vertical weight balances with the I and O, making it feel tidy and visually appealing.
2_ Inspired by traditional art supply stores, but with a modern, clean style. Handwritten lettering adds a human touch and keeps it timeless.
Which one is your favorite and why?
Which one do you think the client chose?
1 voted
14%
6 voted
86%
7 votes
Closed
I'll guess they picked #1, the boxed Bigmotti reads cleaner next to a gift-and-tech assortment than the handwritten route. That vertical weight balance on the I and O is the kind of detail that's invisible until someone points it out, was there a runner-up logo the client seriously debated before landing on this one?