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"Cut Different" is a brand redesign concept that celebrates creativity and self-expression. Using bold typography, vibrant colors, and clean layouts, I created a modern visual identity that reflects CapCut's mission to help creators stand out and unleash their creative edge,
Creator: Kausar Ali
Work Title: Cut Different — CapCut Brand Redesign
Hashtag: #CapCutDesignStudio
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Redefining the digital presence for a legendary premium consumer brand. This case study showcases a modern, sophisticated visual identity and mobile interface concept designed for ARARAT. The core objective was to seamlessly blend the brand’s rich historical heritage with a sleek, contemporary aesthetic that speaks directly to today's luxury and lifestyle consumers.
Rather than following generic industry aesthetics, this system focuses on distinctive visual storytelling, bold typography, and a commercially strong presentation of premium lifestyle products.
Scope of Work & Deliverables:
Visual Identity Exploration: Modernizing a heritage brand while preserving its iconic symbols and premium status.
Colour Strategy: A curated, high-end palette featuring deep rich tones, elegant golds, and crisp whites to evoke a luxury lifestyle feel.
Typography System: A carefully structured typography system utilizing sophisticated serif headings and clean sans-serif body text for optimal readability and strong visual hierarchy.
Packaging & Product Direction: Elevating the physical product packaging within a digital ecosystem, highlighting the premium bottle designs and craftsmanship.
Brand Guidelines & Layouts: Developing clean, structured, and interactive mobile user interfaces with intuitive navigation and storytelling sections ("About Us", "Our Collection", "Art of Blending").
The Approach: My design process always starts with understanding the brand's core essence and target audience. For this project, the goal was to prove that a traditional luxury brand can look fresh, bold, and highly engaging in the digital space without losing its historical soul. By combining large, immersive lifestyle imagery with minimalist interface elements, the brand system captures immediate consumer attention and drives commercial strength.
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Abstract Logo Visual Identity — Available for purchase
Thoughts on the design?
Really polished project. 🔥
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