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Taste Test
Exploring two logo directions for AYCLIFF Paper & Post and would love some feedback from the Contra community 👇
🔹 Option 1 focuses on simplicity and clarity, using a folded-paper-inspired symbol to reflect the brand’s industry in a modern way.
🔸 Option 2 takes a bolder approach with a custom geometric mark designed to create a stronger, more memorable brand presence.
Both concepts are built around the same brand values but communicate them differently.
If you were the client, which direction would you choose and why? 👀
I’d love to hear feedback from fellow designers, founders, and creatives in the Contra community.
7 voted
100%
0 voted
0%
7 votes
Closed
Thank you very much😊
Thanks.
Voting Option 1. The folded paper symbol actually communicates the brand's industry without having to explain it, which is hard to get right. Option 2 feels a bit more generic as a standalone mark.
Thank you very much for sharing your feedback!😊
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