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Executive Enrollment & Funnel Performance Dashboard
Monitoring applicants, enrollments, conversion rates, and campaign performance against forecast and historical benchmarks.
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Sales Performance Dashboard | Power BI
Designed and developed an interactive sales analytics dashboard to help stakeholders monitor revenue, customer growth, product performance, and regional sales trends in one centralized view.
Tools Used:
- Power BI
-Power Query
- DAX
- PowerPoint (wireframing and dashboard planning)
My Contributions:
- Imported and transformed raw sales data using Power Query.
- Built a star schema data model by creating relationships between fact and dimension tables.
Developed DAX measures for:
- Total Sales ($105M)
- Total Quantity Sold (6M units)
- Total Customers (9,191)
- Average Unit Price ($17.6)
- Created Previous Year (PY) metrics and Year-over-Year growth calculations for sales, quantity, and customers.
- Implemented conditional formatting with dynamic color indicators to highlight performance changes.
Dashboard Features:
- Geographic sales analysis using Shape Maps.
- Monthly trends for sales, quantity, pricing, and customer acquisition.
- Customer segment analysis using donut charts.
- Product and country performance rankings using stacked bar charts.
- Interactive filtering for business units and service plans.
Business Impact:
The dashboard provides decision-makers with a single source of truth for tracking sales performance, customer behavior, and regional trends, enabling faster and more informed business decisions.
Data VisualizationMicrosoft Power BIBusiness AnalysisData AnalysisMicrosoft ExcelMicrosoft PowerPoint
Live football data has always existed. A dashboard that makes it feel this immediate hasn't.
Clutch Lens brings the entire match into one screen: live streaming, real-time scoreboard, possession and shot stats, dual team heatmaps, player leaderboard, and a tactic map that shows exactly how the game is being played, not just who's winning it.
France 0 VS Spain 2. Semi-finals. World Cup 2026. Every number that matters, right where it should be.
Dark. Live. Built for the football obsessed.
Designing a sports analytics platform that needs to feel this considered? Let's build it together.
Tools: Figma
#SportsUI #DashboardDesign #FIFA2026 #WorldCup2026 #UIDesign #DarkUI #ContraFreelance
Amazing design
Built this one for an e-commerce customer behavior project - 18,000+ customers, segmented using RFM (Recency, Frequency, Monetary) analysis.
The interesting part wasn't the segmentation itself, it was what it revealed: nearly 22% of customers were "at risk" of churning, and most businesses wouldn't know that until those customers had already stopped buying.
This is the kind of insight that's usually sitting in your order data already, it just needs the right lens. Happy to take a look at your numbers if you're curious what's hiding in yours.
Tools used: Power BI, SQL, Python (Pandas, Scikit-learn for clustering)
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