Designed this real estate billboard with one goal in mind: communicate the message instantly. Str...Designed this real estate billboard with one goal in mind: communicate the message instantly. Str...
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Designed this real estate billboard with one goal in mind: communicate the message instantly. Strong typography, premium imagery, and a clear call-to-action are what make outdoor advertising effective.
The C-shaped mark is my pick. The notched outline stays readable even when it gets small. Did the rejections come down to concept, or to how they held up at tiny sizes?