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Brand identity for Venture Canada, a venture capital firm backing early-stage founders. Logo design, wordmark, and visual identity for a VC brand built on trust, growth, and forward momentum.
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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
Exploring the visual mood for a new brand identity. Which direction feels more distinctive and has more potential to grow into a recognizable brand system?
2 voted
40%
3 voted
60%
5 votes
Closed
Fluid is actually more easy to eyes ⭐ also because it have gradient colour, to be good second one needs less contrasting colours
Stablty LLC- Complete Logo and Branding
