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Taste Test
Exploring the visual mood for a new brand identity. Which direction feels more distinctive and has more potential to grow into a recognizable brand system?
2 voted
40%
3 voted
60%
5 votes
Closed
Fluid is actually more easy to eyes ⭐ also because it have gradient colour, to be good second one needs less contrasting colours
fluid self
Organised gradients for me. Fluid Self looks gorgeous but it is hard to reproduce consistently across a whole system, while the structured grid gives you a repeatable language a brand can actually own. Distinctive plus scalable beats pretty but slippery.
I’d go with Fluid Self. The visual language feels more ownable and expressive
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