JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.
Turning the slash into the logo, monogram and layout device is such a smart move, and it feels wonderfully consistent across the mint-green packaging, signage and stage visuals. The rounded geometric type pairs beautifully with that fresh green and deep navy. Did the slash idea...
To celebrate, I didn't want a generic thank-you graphic, so I algorithmically arranged 49 tiles of my actual shipped work (Palm, Direct Edits, and recent client builds) into the number 100 using parametric squircle math.
Huge thank you to everyone following the journey, supporting my work, and trusting me to build fast, clean web apps that actually look good.
We’re just getting started. Onto the next milestone! 🚀