How do you show strategic ownership when the big campaign idea wasn’t yours but everything that made it work on social was?

At charity: water, the Creative Director established the overarching campaign direction. As Social Media Manager, I translated that direction into the organic social strategy for two End-of-Year Giving campaigns including: the content narratives, channel roles, editorial calendars, production briefs, and cross-functional execution plans.

My first case-study draft included everything. It was thorough but it also felt like homework that would overwhelm or bore a stranger.

So I rebuilt it around what someone actually needs to understand:

→ The problem I was responsible for solving

→ What I owned versus what I collaborated on

→ How the strategy evolved from 2023 to 2024

→ The execution and results that support the story

Together, the integrated campaigns raised $7.4M. The fully reported 2023 organic campaign generated 8.17M+ impressions and 172K+ engagements.

I just published the shorter version here: Check it out

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