Which shade would you shoot? One is cool and airy: coral pearl in a frosted twisted case, chrome collar and a steel arc, ice blue set with a soft lit circle behind it.

The other is warm and severe: deep plum on a faceted black case with gold banding, black marble disc, acid green walls and one hard shaft of light cutting across the floor.

One opens up. The other closes in. 👇 #brandconcept #beautybranding #artdirection

Design/Background wins Obsidia and the product Marea Lipstic is more appealing!!

Which one would you build the range around?

The first is a faceted cream tub with a plum lid, set on a turquoise block against a plum wall and a turquoise arch. A scoop of vanilla powder spills onto the block, a vanilla flower and two pods beside it, hard light throwing a clean diagonal across the back. Solid colour everywhere, no texture competing with the pack.

The second is a matte forest green pouch on green terrazzo, lilac wall, a terracotta disc behind carrying a leaf shadow. Pistachio powder sits in a ceramic scoop with three shells beside it, the green of the powder picked up by the stone. The surfaces do the talking.

One sells a formula. The other sells the ingredient.

👇 #packagingdesign #brandconcept #stilllife

I’d build the range around the pistachio ingredient-led direction.

It feels more distinctive and gives you more room to expand into a recognizable visual world: ingredient stories, different flavors, color systems, textures, and seasonal variations.