The Objective Developed the launch aesthetic for GAWD, a personal clothing brand. The goal was to

The Objective Developed the launch aesthetic for GAWD, a personal clothing brand. The goal was toThe Objective Developed the launch aesthetic for GAWD, a personal clothing brand. The goal was to

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Steve Lemuel

• Apr 24

The Objective Developed the launch aesthetic for GAWD, a personal clothing brand. The goal was to blend "Neo-Industrialism" with high-retention social media editing to build brand hype and a specific "vibe" before product release.

Creative Strategy -Visual Branding: Focused on a gritty, urban aesthetic to align with the brand's industrial roots.

-Kinetic Typography: Integrated bold, fast-moving text to emphasize key brand messages.

-Audio-Visual Sync: Used aggressive beat-matching and custom sound design (camera clicks/glitches) to create a high-energy loop.

Software Used DaVinci Resolve.

Brand Design Multimedia Design Video Production Adobe Photoshop DaVinci Resolve

Aryna Livadari

pro

• Apr 19

Meet Brand Interpreter.

For decades, brand identity existed in two irreconcilable forms: the static PDF a designer handed to a client, and the living codebase a developer actually built from. Between them sat hours of manual translation... colours re-entered, typefaces re-specified, rules re-explained. This work asked designers to be data-entry clerks.

Brand Interpreter proposes a different relationship between document and canvas. A brand guidelines PDF is the designer's most complete creative statement, read by an AI agent that understands not just the colours and fonts on the page, but the rules governing their use, the errors hiding in their specification, and the personality encoded in the language surrounding them. From this reading, the agent constructs a living design system directly on a connected canvas: structured, editable, and ready to export as code.

What the agent builds is the document's intent, distilled, but made operable.

→ Full process + copy-paste prompts: https://flower-cruiser-92b.notion.site/Brand-Interpreter-Claude-Code-Paper-MCP-345b0a5cd9188093886ae856182ebc34 Enjoy!

Built with @claudeai + @paper_design for the Paper × Contra Hackathon.

paperchallenge branddesigner agenticai Brand Design Brand Strategy Logo Design Paper

Ali Hassan

pro

• Apr 20

fantastic work very insightful for me :) Followed you for your future posts :)

Shezaan Ansari

pro

• Apr 19

Fizzbears: A Study in Texture & Motion 🍬⚡ Bringing "sour" to life.

The goal for this Fizzbears spot was simple: make the viewer feel the texture. I focused on the macro details of the sugar crystals and high-energy physics to create a 9-second hook that’s as punchy as the product.

Key Deliverables:

Macro Realism: Pushing for tangible texture in every gummy.

Vibrant Palette: Flavor-coded transitions with a clean, high-end polish.

Rhythmic Edit: Precision-synced sound design for maximum impact.

Created with an end-to-end AI video workflow.