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It started with a simple idea: make the sneaker impossible to ignore.
I wanted to create a visual direction that felt bold, modern, and premium from the very first glance. Instead of simply placing the product on a poster, I built a complete visual story around the AERON ROV sneaker — from the digital shopping experience to the final advertising campaign.
I explored how the same product could live across different touchpoints while still feeling like one strong brand. The result is a futuristic black-and-yellow visual system, combining dramatic product presentation, oversized typography, and clean composition to give the sneaker a strong identity.
The goal wasn't just to show a shoe.
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Brand Identity for Propane
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
View full project and more structured context on the link above or my profile.
Feel free to share your constructive feedback ⚡
Yooo this visual language is great🔥
Vetti brand identity is out.
Smart health collar for dogs. The brief: make it feel like something you'd hand a life to. Not a gadget. Not a clinic.
Worked under @Daniel G Bright and @Bright Studios — they built the strategy, I built the system.
Trail mark. Roobert. #FF4E06. One typeface, two weights, no exceptions.
The emotion comes from the animal. The information comes from the technology.
Clean design 😍
I created Menmi a while ago as a brand mascot for a ramen bar, and it quickly became a client favorite. Eventually, I archived the project from my public showcase.
Recently, while scrolling through Pinterest, I stumbled upon a logo design with a remarkably similar character concept the same spiky hair silhouette, face shape, and ramen element! Seeing that was an instant sign that this concept still resonates and holds great creative value.
I’m unarchiving Menmi to give this character a second life in my portfolio. Never let your solid work hide in the dark just because time has passed!
How do you handle your older, hidden designs when you see similar trends popping up?
Beautiful work 😍
