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Dymatize Elite Whey - Social Media Ad Concept.
Designing for the fitness industry requires understanding exactly what the target audience looks for. For this Dymatize Elite Whey promotional banner, I focused on creating a high-energy, premium visual experience that speaks directly to those dedicated to muscle gain, fat loss, and serious recovery.
The composition is balanced with dynamic chocolate splashes and cookie elements for appetite appeal. To keep the layout looking premium and not overly crowded, I utilized the upper negative space by creating a subtle, custom-made geometric pattern. The ultimate goal was to blend advanced Photoshop masking, precise typography, and composition techniques with an authentic understanding of fitness marketing.
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If a brand has been around long enough to earn trust, trendy design is usually the wrong move.
Trendy design is loud.
Legacy is already loud.
So for Dean Entertainment Group, the goal wasn’t “make it feel current.” It was to make it feel inevitable.
A focused visual system. Clean decisions. No extra decoration.
Because restraint is what makes a brand like this feel expensive.
brandingvisualidentitybranddesignerVisual DesignBrand DesignGraphic DesignAdobe IllustratorFigmaWebflow
The restraint here is the skill. Legacy brands need design that reinforces trust, not chases trends. This nails it.
💧 Souldrops: Strategic Identity & Packaging
Overview Elevating a sustainable personal care brand through a Premium Visual System. I transformed an emotional concept into a technical, high-end identity that cuts through the "eco-friendly" noise.
Key Deliverables
↘ Strategic Branding: Minimalist logo & grid-based typography for global scalability.
↘ Visual Identity System: Sophisticated palette and clear information hierarchy.
↘ Premium Packaging: Clean, pure-form design focused on shelf-impact.
↘ 3D Visualization: Custom high-fidelity Blender 3D mockups for realistic product staging. 📈
↘ The Result A cohesive, high-end market position ready for industrial production and global scaling. 🚀
↘Skills
Bran Design | Packaging Design | Blender 3D | Visual Systems | Print & Large Format
Awesome work
Extremely honored to announce that I’ve been selected as a judge for AIGA’s Counterspace ‘26! 🏆
Counterspace has always been a vital platform for showcasing the power of design and visual communication. I’m looking forward to diving into the submissions and seeing how this year’s talent is pushing the boundaries of the craft.
Huge thanks to AIGA for the opportunity. Love seeing the great work by design students.
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