For BRITISH RENT A CAR, I designed a powerful heritage-inspired logo that communicates strength, ...For BRITISH RENT A CAR, I designed a powerful heritage-inspired logo that communicates strength, ...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Qamar's avatar
Qamar Iqbal
• Aug 19
For BRITISH RENT A CAR, I designed a powerful heritage-inspired logo that communicates strength, speed, and British reliability.
Concept & Story: The core icon combines three strong British symbols into one cohesive mark:
The British Lion for power, prestige, and leadership
The Union Jack integrated inside the lion's body for authentic British identity
A sleek car silhouette with motion lines to show speed and modern service
Color Palette: Deep British Racing Green and Royal Blue - both colors instantly connect with the UK heritage while conveying trust and professionalism.
Typography Hierarchy:
BRITISH - Bold, dominant, uppercase to establish the brand
RENT A CAR - Medium weight, clear service definition
RELIABLE RIDES SINCE 1978 - Small tagline to build legacy and trust, showing 45+ years of experience
This logo is designed to work perfectly on car doors, uniforms, website, and stationery. It balances heritage with modern minimalism - perfect for a rent-a-car company that wants to stand out in a competitive market.
Deliverables: Primary Logo, Secondary Mark, Color Palette, Typography System, Mockup Presentation.
Tools: Adobe Illustrator, Photoshop
Logo DesignBrand DesignAdobe IllustratorAdobe PhotoshopCorelDrawBlog WritingContent CreationSearch Engine OptimizationAhrefsGoogle Search ConsoleSEMrush
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started