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Hybrid Jewelry Campaign: Real Models and Generative AI
A hybrid jewelry campaign combining real model photography with generative AI visuals.
I photographed the jewelry on a real model, handled image selection, retouching, color correction, and final delivery. I also created additional campaign images using generative AI, compositing, and photographic references while aiming to preserve the jewelry’s shape, proportions, materials, and visual identity.
The project demonstrates how traditional photography and AI-generated content can work together to expand a campaign with more concepts, locations, and social media formats without replacing the original product photography.
My contribution: creative direction, photography, lighting, retouching, AI image generation, compositing, consistency checks, and final preparation for digital use.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Let’s Settle the Debate: Gemini vs. ChatGPT
Pulling back the curtain on my design workflow! To show how different AI tools interpret marketing prompts, I put two of the biggest platforms head-to-head.
I used the exact same prompt for both, but the differences in color, depth, and overall composition are massive. Take a close look at the details, textures, and lighting
which tool wins the ultimate ad test?
Cast your vote below
8 voted
25%
24 voted
75%
32 votes
Closed
i'll go for chatgpt
Were the liquid, foam, and ice also made in Blender? Incredible work
BURGY — Bold Burger Restaurant Website Concept 🍔✨
BURGY is a vibrant restaurant website concept designed to make the food feel impossible to ignore.
The idea was to bring the energy of a modern burger brand into the digital experience — bold, playful, appetite-driven, and built around one clear action: getting users closer to their next order.
The visual direction combines oversized typography, vivid green tones, high-impact food photography, and playful graphic details to give the brand a strong personality from the very first screen.
Special attention was given to:
• a product-first hero section that puts the burger at the center of attention;
• oversized typography that adds personality without competing with the food imagery;
• strong “Order Now” and menu CTAs that stay easy to spot;
• social proof elements that build trust around the brand;
• responsive mobile layouts that preserve the same bold visual character;
• alternative color directions to explore how the identity can adapt across different brand applications.
The result is a restaurant experience that feels energetic, memorable, and built to turn appetite into action 🍔
Looking to create a bold digital experience for your restaurant, food delivery service, or F&B brand?
Let’s make something people crave before they even place an order 🌶️
Love the colors here 💚