Özagro Frego marks a new chapter in agricultural solutions. Launched in October 2023, we created a lasting and versatile identity that conveys trust and innovation built to scale across every touchpoint. The visual story is based on authenticity. The central farmhouse icon is not a generic stock image but a stylized version of Özagro Frego’s actual guest house in Tekirdağ. This detail links the brand identity to its physical roots, fostering a personal connection between the company and its heritage. I crafted the logo to serve as a visual metaphor for the agricultural cycle. Instead of the usual “eco-green” clichés, I chose deep Dark Brown as the primary brand color. This choice represents the soil itself, the foundation of agriculture. It highlights the brand’s reliable nature and emphasizes the organic source of its products.