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Pacer is one of those projects that just feels right — dark, sharp, and full of energy. So proud of how this one turned out @Orbix Studio
Dark. Precise. Built for momentum.
Pacer is a full brand identity system designed for a modern SaaS product that communicates speed, focus, and technical confidence through atmosphere rather than complexity.
The visual language is built on deep contrast near-black backgrounds...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️
A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.
The Dilemma:
We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.
The Question:
When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?
👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!
24 voted
51%
23 voted
49%
47 votes
Closed
Great work, and welcome to the community.
Hirzo came to us with a working product
But no brand to support it.
No identity. No clear feel. Nothing is built to scale.
So we fixed that. We created a clean, simple brand that speaks to both job seekers and hiring teams, clear, reliable, and easy to trust. Then we carried that into the product, making every interaction feel smooth and consistent.
Now, Hirzo doesn’t just work, it feels right.
Full project case study link in the comments 👇
Built a brand that doesn’t just look powerful — it feels powerful.⚡
From strategy to execution, every element was designed to capture intensity, motion, and performance.
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