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Cloud Whisk — Whimsical Luxury Dessert Commercial
A 15-second concept commercial created for Cloud Whisk, a fictional premium dessert brand built around the idea that dessert should feel like a small escape from reality.
The goal was to combine luxury food advertising with whimsical storytelling, creating a world that feels magical without losing the tactile realism of the product.
I developed the concept, visual direction, character and product consistency, cinematic shot progression, voiceover, and AI video generation. The film moves from an intimate character introduction into a surreal transformation of cream, chocolate, and floating ingredients, before landing on a rich macro product reveal and branded hero shot.
Special attention was given to realistic food textures, controlled camera movement, natural character performance and lip-sync, consistent packaging, and a refined powder-blue, ivory, and gold visual identity.
Creative Direction · AI Video Production · Concept Development · Character Consistency · Product Visualization · Cinematic Advertising · Voice & Lip-Sync
The network for creativity
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Thaw — AI Mental Wellness Platform Landing page
Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.
Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.
Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.
A warm dark palette with cool blue type keeps the tone serious without tipping into heavy.
Creative - Midjourney
Animation - Jitter
🎛️ TASTY TEST 05/30
No growth insight today. Just playing with mobile app design and making digital music feel a little more physical.
Same music app. Same record. Two ways to explore it.
💿 A PULL ONE OUT
Browse the crate, explore formats, and make the collection part of the interaction.
🟥 B PICK A SIDE
One record takes over the screen. Cleaner, bolder, more graphic.
One direction is about discovery and tactility. The other is about focus and visual impact.
No metrics. No right answer. Just a playful mobile UI and interaction design experiment.
Which one do you prefer, A or B? And why?
❤️ Like it if you want more experiments like this.
Follow me for more mobile app concepts and product ideas.
Which direction would you want to play with first?
A 💿 Pull One Out
B 🟥 Pick A Side
40 voted
47%
45 voted
53%
85 votes
Closed
A! super smooth work🙌
Recent design project. The cube was created in Midjourney, refined and cleaned up in Photoshop (yeah), video generated in Google Flow. Interface and icon animations made with Figma. I hope it works okay for iPhone Duo too.
I still can’t seem to master the whole “design in one prompt” thing. What am I doing wrong? /s
Creative approach