Fresh case study 🚀🚀🚀 Brand identity for Peak, an all-in-one website builder for WordPress that I design and build. A four-letter mark, a warm paper-and-ember palette and one system that runs from the favicon to the packaging.

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A four-letter mark that has to hold from favicon to packaging is a tough constraint. Did you draw one letterform first and build the other three from it, or design them together as a set from the start?

more visuals from iki, a matcha shop i’ve been working on 🍵 the project is getting close to its final stage, and it’s been really interesting to see how the initial concept has gradually turned into a complete brand. from the strategy to the visual identity, every decision has helped shape a more cohesive and distinctive world for iki. almost there. excited to share more of the final result soon

Strong concept and thoughtful execution. The logo feels distinctive and communicates the brand identity clearly.