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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.
For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.
Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.
This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.
I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.
This is so fun - I love it!
A cinematic sci-fi world built from a single moment of tension: two figures, one planet, one ship, and a beam of cosmic energy tearing the sky apart.
A small robot with glowing orange eyes crouches near ancient crystal formations. A neon-armored warrior watches from the shadows. Above them, a sleek warship cuts through the purple atmosphere, leaving smoke trails behind. Nobody moves. Everything feels like it's about to.
The deep violet planet surface, rainbow energy beam, halftone grain texture, and neon orange-cyan armor accents create a world that feels lifted straight out of a 90s sci-fi comic but rendered for 2025.
Really proud of how the contrast between the warm neon accents and the cold purple atmosphere creates tension without a single word of dialogue.
Would love to hear your thoughts. 👀
Sci-Fi Illustration | Concept Art | Game Art | Digital Illustration
Tools: Procreate, Figma
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