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Primetube - Visual Identity for a Video Streaming Platform
When I started on Primetube, the brief was simple but sharp: this is a platform for real videos that pull users in — the brand needed to say that before a single word was read.
So I built the mark around one idea — merge the "P" with a play button. It's a small piece of visual logic, but it's the kind of detail that makes a logo feel inevitable once you see it, and forgettable if you don't nail it.
Color gradients and that orange looks very cool, the high quality hardware and clean logo system fitted reallybwell together. Good work!
Thank you.
The P-plus-play merge is a crowded corner of the map - half the streaming apps on a phone have some play triangle folded into a letter - so the thing that actually separates Primetube here is the app icon, where the cut-through counter gives it a shape the others don't have. If...
Appreciate the sharp read, Artur. You're right the triangle-in-a-letter space is crowded, that's exactly why the cut-through counter is the anchor here, not just a stylistic touch. It's meant to be the one thing that doesn't reduce to another play-shape logo.
Really impressive UGC project! 👏 I like how you turn product features into a clear, relatable customer experience while keeping the content authentic. As a Localization & Linguistic QA professional, I’d love to connect with creators and brands looking to adapt product content...
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Product first or brand first? 🤔
We're cutting the promo reel for our case study and can't agree on its start. ✨
Which product ad opening would make you stay past the first 3 seconds?
Vote and tell why! 👇
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15 voted
25%
46 voted
75%
61 votes
Closed
I think both is important, but good product first.
