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Primetube - Visual Identity for a Video Streaming Platform
When I started on Primetube, the brief was simple but sharp: this is a platform for real videos that pull users in — the brand needed to say that before a single word was read.
So I built the mark around one idea — merge the "P" with a play button. It's a small piece of visual logic, but it's the kind of detail that makes a logo feel inevitable once you see it, and forgettable if you don't nail it.
Color gradients and that orange looks very cool, the high quality hardware and clean logo system fitted reallybwell together. Good work!
Thank you.
The P-plus-play merge is a crowded corner of the map - half the streaming apps on a phone have some play triangle folded into a letter - so the thing that actually separates Primetube here is the app icon, where the cut-through counter gives it a shape the others don't have. If...
Appreciate the sharp read, Artur. You're right the triangle-in-a-letter space is crowded, that's exactly why the cut-through counter is the anchor here, not just a stylistic touch. It's meant to be the one thing that doesn't reduce to another play-shape logo.
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Animated UI Components: Figma + Figma Motion
I designed and animated a set of UI components in Figma using Figma Motion.
The goal was simple: make everyday interface interactions feel more natural, responsive, and enjoyable.
What I worked on
I started by designing the components with a focus on:
Clear visual hierarchy
Consistent spacing
Reusable components
Clean typography
Proper interaction states
A consistent visual language
After creating the components, I used Figma Motion to bring them to life.
Why motion?
Good UI shouldn’t only look good when it’s static.
The way an element appears, changes, responds, or moves can make an interface feel much easier to understand.
For the animations, I focused on keeping the movement:
Smooth
Simple
Purposeful
Fast enough to feel responsive
Subtle enough not to distract
The goal wasn’t to add animation just for decoration.
Each transition was designed to give the user feedback and make the interaction feel more connected.
My process
1. Design the component
I first created the UI component and made sure the structure, spacing, typography, and visual states were consistent.
2. Define the interaction
I considered what should happen when the user interacts with the component—how it should appear, change, or respond.
3. Add motion
I then used Figma Motion to create the transitions and refine the timing and movement.
4. Refine
I adjusted the animation until it felt natural and balanced with the rest of the interface.
The result
The final components combine UI design and motion design to create interactions that feel more polished and intentional.
This project was also a good reminder that small interactions can have a big impact on how a product feels.
Designed in Figma.
Animated with Figma Motion.
Clean work🔥
What if the footer was designed to be remembered, not just reached?
#UIDesign #WebDesign #LandingPage #Figma #UXDesign #UIUX #Footer #FooterDesign
Which Bull Vector Logo You Guys Like Most?
15 voted
63%
9 voted
37%
24 votes
Closed
The grey bull with the flame horns (B) has way more attitude than the golden one, feels like it'd work on a streetwear drop rather than a finance client. Which way are you leaning yourself, and is this for a specific client or just portfolio exploration?