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Not every performance brand needs to look like a sports brand.
For HYBRÉ Performance, I explored the space between athletic energy and editorial beauty. Sharp typography, understated colors, tactile packaging, bold compositions, and a little motion to bring it all to life.
My favorite part? Making every piece feel like HYBRÉ without making every piece look the same.
A closer look at the identity, packaging, digital concepts, and the new animated cover.
Check it out ✳︎
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your web sections always have such strong art direction. Great to see the brand carried right into the layout.
I’ve been working on a bold, modern-retro logotype and can’t decide between these two options.
🆘 Which one feels more aesthetically pleasing to you?
11 voted
26%
31 voted
74%
42 votes
Closed
CAPITAL is great but SMALL is unique great job Nawras 🔥🔥
Nobody wakes up excited to measure a room 😂. At least we tried to make it look good while you do it. Did we succeed?
