Refined Visual Identity for a High-End Real Estate BrandRefined Visual Identity for a High-End Real Estate Brand
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Davi Marques
pro
• Oct 2
Maciel Imóveis is a real estate company founded by a couple in Torres, a coastal city in southern Brazil, focused on high-end residential properties.
The challenge was to create a visual identity that reflected the elegance and exclusivity of the properties they represent while establishing a distinctive presence within a competitive local real estate market.
The identity was built around a refined and sophisticated visual language, designed to communicate trust, quality, and a premium positioning to an audience with high purchasing power.
Rather than following the visual conventions commonly found among real estate agencies in the region, the project aimed to create a more distinctive and contemporary brand presence — one that could feel at home in the high-end real estate market of Torres.
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