a longevity health membership asked me for the first ten seconds of their site. two opinionated directions, not four safe ones.

A · the instrument: https://onetwenty-direction-a.framer.website/ opens with how it works, shown through real product interface. the clearest version of what the category already does. risk: one more health dashboard.

B · the publication: https://onetwenty-direction-b.framer.website/ opens with the reader's doubt, then explains. a big serif headline, one photo, a section that plays the idea out as you scroll. risk: drifting into wellness.

the copy is nearly identical in both, on purpose. so the question isn't which one looks better:

which one would make you trust a health company with your blood and your data?

vote, and tell me why below.

B look similar to this https://templatoria.com/templates/clearpath

Starting the week with 3 client calls in a row.

2 active Framer + brand projects

1 new product design lead

Later this week I’m catching up with a former client who went from Seed to enterprise in 3 years. Could turn into my biggest project so far ✌️

Going from Seed to enterprise in 3 years is a serious journey. What interests me is how much changes operationally as a business scales. More customers, more data, more moving parts, and suddenly visibility becomes just as important as growth itself. Excited to see what comes from that conversation! 🔥