CapCut presents: Fragments of Memory A retro-Tokyo mood film — extension of the Brand Identity Challenge entry

This project is an extension of my original challenge entry: "Reimagine CapCut – Tokyo Streetwear Brand Identity"

It expands the concept by introducing a motion layer that explores how the brand behaves in movement, bringing the identity system into a more dynamic and applied context.

While the original submission focused on the visual identity system — logo, typography, color palette, and static applications — this addition completes the narrative by translating the brand into motion and reinforcing its Tokyo streetwear-inspired aesthetic.

Together, both parts form a single cohesive exploration of how a digital tool like CapCut can be reimagined as a cultural and fashion-driven brand system.

Born to Cut — but sometimes, born to remember. 🎌

#CapCutDesignStudio #BornToCut #TokyoVibes